Mengenal Kampanye Public Relation Beserta Tips dan Juga 5 Manfaatnya Bagi Bisnis

Jobnas.com – Kampanye public relations (PR) menjadi salah satu cara dalam rangka meningkatkan brand reputation dan juga menjaga hubungan perusahaan dengan public.

Namun sebelum lebih jauh membahas hal tersebut, mari kita kenali dulu apa itu public relation dan Kira-kira, apa manfaatnya, serta apa bedanya dengan campaign di dunia marketing?

Untuk itu, pada pembahasan kali ini, kami akan mengulas semua tentang kampanye public relation secara mendalam dan akurat. Akan tetapi, sebelumnya, kita bahas definisi dari istilah ini dulu.

Apa Itu Kampanye Public Relation?

Kampanye Public Relation merupakan suatu kegiatan manajemen komunikasi yang telah di rencanakan oleh suatu perusahaan atau instansi yang tujuannya telah di tentukan sebelumnya.  

Tujuan kegiatan kampanye ini biasanya untuk merubah sikap masyarakat sebagai publik perusahaan atau instansi agar sesuai dengan keinginan perusahaan atau suatu instansi.

Kampanye  banyak digunakan saat ini untuk meningkatkan kepercayaan publik terhadap perusahaan atau organisasi, baik swasta maupun publik, sehingga  kepercayaan publik terhadap perusahaan  meningkatkan niat baik seperti tujuan mendirikan perusahaan atau lembaga selain untuk meningkatkan nilai modal dari perusahaan.

Darlina (2016), dalam ulasan pengaruh citra perusahaan dan layanan terhadap loyalitas pelanggan pada layanan hotel, Volume 1 no. 3, menjelaskan bahwa citra perusahaan merupakan pendapat khalayak terhadap kinerja perusahaan yang sangat berpengaruh terhadap baik buruknya nilai jual perusahaan.

Oleh karena itu, perusahaan perlu memahami strategi yang tepat untuk mempengaruhi khalayak agar membeli barang dan jasa yang perusahaan tawarkan.

Tentunya tujuan kampanye setiap perusahaan atau instansi berbeda-beda, tergantung dari tujuan perusahaan dan instansi tersebut.

Tujuan-tujuan itu di antaranya:

  • menarik perhatian media
  • meningkatkan awareness
  • memberitakan kabar terbaru seputar perusahaan
  • meningkatkan reputasi brand
  • membangun hubungan dengan stakeholder

Kesuksesan kampanye public relatioan ditentukan oleh indikator-indikator di atas. Sebagai tambahan, kadang kala, kampanye PR bisa menambah traffic, bahkan meningkatkan penjualan.

Baca Juga: 3 Manfaat Split Payment Sebagai Metode Pembayaran yang Sering Digunakan Anak Muda Sekarang

Contoh Kampanye PR

Sudah ada banyak sekali contoh kampanye public relation campaign di mana-mana, sebagaimana dilansir dari CoSchedule, salah satunya adalah ice bucket challenge.

Ice bucket challenge bertujuan meningkatkan awareness soal penyakit amyotrophic lateral sclerosis (ALS).

Orang yang menderita penyakit ini akan kesulitan menggerakkan ototnya. Nah, lewat ice bucket challenge, kamu bisa mengalami fenomena ini secara sesaat. Dengan catatan, penyiraman ini dilakukan dengan hatihati.

Kampanye publik relation ini terbukti sukses dan banyak orang yang semakin kenal dengan ALS. tak hanya itu, dana penelitian seputar penyakit ini ikut melejit.

Nah, bagaimana dengan brandmu? PR campaign apa yang cocok Anda lakukan? Jangan khawatir, Anda bahkan lebih baik dalam menggunakan strategi PR lainnya.

Manfaat Kampanye PR

Kira-kira, kenapa Anda harus mengadakan kampanye public relation?

Salah satu alasannya Anda akan banyak menerima manfaatnya, diantara manfaat-manfaat itu adalah

  1. meningkatkan brand reputation
  2. menjaga hubungan perusahaan dengan publik
  3. mendapatkan media attention
  4. meningkatkan sales
  5. dan lain-lain

Selain itu, campaign PR juga bisa mensukseskan marketing dan sales.

Tips Melakukan Kampanye Public Relation

Nah, sekarang, kita bahas tips pembuatan kampanye public relation

1. Tetapkan Tujuan Anda

Pertama, tetapkan tujuan Anda. Apakah kampanye public relation Anda bertujuan untuk meningkatkan kesadaran merek Anda? Jangan khawatir, Anda ingin mengumpulkan uang untuk tujuan tertentu.

Setelah mengetahui tujuan,  pikirkan tentang aspek teknis kampanye.

2. Memanfaatkan musim dan tren

Dalam setahun, kita mengalami Tahun Baru, Idul Fitri, Hari Kemerdekaan, Natal dan lain-lain. Ini semua adalah musim atau tren.

Dalam dunia pemasaran, tren ini  sering dimanfaatkan. Tren terbukti berkontribusi pada keberhasilan kegiatan pemasaran.

Nah, Anda juga bisa memanfaatkan tren ini. Cobalah untuk mengorganisir kampanye public relation selama musim-musim tertentu.

3. Mencoba bekerja dengan influencer

Influencer bisa menjadi cara untuk menjangkau audiens baru. Jadi mari kita coba membuatnya bekerja sama, oke!

Selama Anda dapat memilih influencer yang tepat, kampanye public relation Anda dapat berhasil.

PR Campaign vs PR Plan

Sekilas, kampanye public relation mirip dengan PR plan. Padahal, keduanya berbeda, lho.Mengutip Radioactive public relatioan biasanya bersifat jangka panjang. Sementara itu, PR campaign punya jangka waktu tertentu.

Kampanye public relation juga sering kali mempromosikan aktivitas tertentu. Aktivitas ini bersifat seasonal alias tidak terus-menerus.

Sementara itu, PR caompign fokus pada produk atau aktivitas rutin. Selama perusahaan ada, produk atau aktivitas rutin ini berlangsung tanpa henti.

Kampanye Public Relation dan Advesting Campaign

Dunia pemasaran dan periklanan juga memiliki kampanye. Namun, kampanye di bidang ini berbeda dengan kampanye kehumasan.

Meltwater mengatakan kampanye public relation bertujuan untuk mengubah publik. Harapannya adalah dengan melihat iklan Anda, mereka kemudian akan melihat situs web Anda, menambahkan produk Anda ke keranjang mereka, atau bahkan membeli produk Anda.

Sementara itu, tujuan utama dari kampanye kehumasan adalah untuk meningkatkan kredibilitas. Meski begitu, jika ada target tambahan berupa konversi, tidak apa-apa juga.

Demikian penjelasan seputar kampanye public relation yang bisa dijadikan referensi untuk Anda. Selamat mencoba!

#Public Relation #Public Relations #Public Relation Is #Public Relation Job #Public Relations Officer #Public Relation Officer #Public Relation Meaning #Public Relations Means #Public Relation Là Gì #Public Relations Marketing #Public Relations Examples #Public Relation Marketing #Public Relations Manager #Public Relations Management #Public Relation Manager #Public Relation Specialist #Public Relation Firms #Public Relation Job Description #Public Relation Course #Public Relations Job Description #Public Relations Course #Public Relation Function #Public Relation Tools #Public Relation Agency #Public Relations Tools #Public Relations Strategies #What Is Public Relation In Marketing #Public Relation Role #Public Relation Internship #Public Relation And Advertising #Public Relation Strategy #Public Relation And Communication #Public Relation Career #Public Relation Major #Public Relation Skills #Public Relations Campaign #Public Relation Campaign #5w Public Relations #Public Relation Officer Job Description #Public Relations Profession #Public Relation Artinya #Public Relation Theory #Public Relation Pdf #Public Relation History #Public Relation And Marketing #Public Relation Quotes #Public Relations Logo #Public Relation Resume #Public Relations Process #Public Relation Ethics #Public Relation Vs Advertising #Public Relations Vs Marketing #Public Relations 101 #Public Relation Models #Public Relation Plan #Public Relations Executive #Public Relation Research #Public Relation Writing #Public Relations Government Jobs #Public Relations Writer #Public Relation And Media #Public Relation And Communication Jobs #Public Relation Work #Public Relation Intern #Public Relations Vs Public Affairs #Public Relation Cv #Public Relation News #Public Relation Journal #Kampanye Public Relation Training #Public Relation Firms Near Me #Public Relation Responsibilities #Is Public Relations A Good Career #Public Relations Head #Public Relation Goals #How Much Do Public Relations Make #Public Relation Law #Public Relation Representative #Public Relation Notes Pdf #Public Relations Kpi #Public Relations Vs Communications #Public Relations Graduate Programs #Public Relations Humber #Public Relation Jurusan #Public Relation Job Desk #Public Relation Hotel #What Public Relation Do #What Public Relations Do #Public Relations Vs Media Relations #Public Relation Tugasnya #Is Public Relations A Good Major #Public Relations Qualification #Public Relation Vacancy #Public Relation Kerja Apa #Public Relations Lecture Notes Pdf #Public Relation As A Management Function #Public Relation Ziele #Public Relation Questions #Public Relation Task #Public Relations Google #Public Relations Vs Journalism #Public Relation Ui #Public Relations Vs Propaganda #Public Relation Advertising Adalah #Public Relation Website #Is Public Relations Marketing #Public Relation Field #Public Relations Ebook #Public Relations In New York #Is Public Relations Marketable In Kenya #Public Relation Division #Public Relation Video #How Public Relation Helps In Crisis Management #Public Relations Sims 4 #Public Relations Quizlet #Public Relation Or Public Relations #Is Public Relations Capitalized #Public Relation Gaji #Public Relation Dalam Organisasi #Public Relations Versus Marketing #Public Relations Or Marketing #Public Relations 2010 #Public Relation Tokopedia #Public Relation Binus #Public Relation Atau Public Relations #Public Relations Versus Advertising #Public Relations Garuda Indonesia #Public Relations Keywords #Public Relations Ethics Examples #Why Public Relation Is Important #Public Relation Hotel Adalah #Will Gregory Public Relations #Public Relations Worker #How Much Do Public Relations Majors Make #Why Public Relations As A Career #Is Public Relations A Good Career In South Africa #Public Relations 101 Pdf #How Kampanye Public Relations Work #Exploring Public Relations 4th Edition Pdf #Public Relation Lowongan #Public Relation Pertamina #Public Relation Unpad #Public Relations Practices 8th Edition Pdf #Public Relations 2nd Edition Tom Kelleher #Public Relations Unilever #Public Relation Uitm #Public Relations Or Journalism #7 Steps Of A Public Relations Programme #5 Functions Of Public Relations #How Can Public Relations Help A Company #Public Relations Cases 9th Edition Pdf #What Will Become Public Domain In 2022 #Public Relations 2022 #7 Key Elements Of Public Relations Programme #Why Public Relations Is A Good Career #Public Relation Kerja Dimana #Public Relation Dalam Bahasa Indonesia #Public Relation Hotel Job Description #Public Relations 11th Edition #Public Relations Or Communications #How Public Relations Has Evolved #What Are The Basic Principles Of Public Relations #Public Relation Belajar Apa #Public Relation Kerjanya Apa #Public Relation Wardah #Public Relations 3.0 #Sport Public Relations 3rd Edition Pdf #How Public Relations Support Marketing #Public Relation Ngapain Aja #Public Relations 2020 #Why Public Relations Is A Management Function #Public Relation Universitas #Which Public Relations #Public Relations 6 Types #Public Relations 02 #Who Is Public Relations Canada #Public Relations Zhongwen #Public Relation Or Publicity #Will Armstrong Public Relations #Public Relations Knec Notes #Public Relation Needs And Importance #Public Relation And Customer Services #Public Relations 84 #Public Relations Can Be Classified As #How Much Does Public Relation Cost #Public Relation Risk Examples #Is Public Relations A Skill #How Much Public Relations Assistant Make #Public Relation Guidelines #Public Relations 30 Under 30 #Public Relations 4p #How Can Public Relations Have An Impact On Society #In Public Relations Writing #Public Relation Undip #Where Public Relations Work #Public Relation Hindi Meaning #Public Relations Civ 6 #Public Relations 451 #Public Relation Quora #Public Relations Like #Public Relation Network #Public Relations 2022 Trends #How Many Modules For Public Relations At Unisa #Is Public Relation A Profession #Public Relation N6 #Public Relations Chapter 6 Quizlet #What Are The Four Stages Of Public Relations #Public Relation N5 #How Many Types Of Public Relations Are There #Public Relation 2021 #Public Relations 54 #Public Relations 06 #How Much Do Public Relation Managers Make #Public Relations 90 #Public Relations 360 #4 Types Of Public Relations #How Much Public Relations Earn #Where Can A Public Relation Officer Work #Why Public Relation Officer Is Important For A Company #Public Relations Vs Sales Promotion #Public Relations 62 #Public Relations 4 Step Process #Public Relations Zimbabwe Contacts #Public Relation 88 #Public Relations Question Paper 2017 #How Public Relation Affect The Organization As A Whole #Public Relations 6th Edition Guth #Will Public Relations Be Automated #How Many Different Public Relations Are There #Who Is Public Relations Practitioner #How Public Relation Differ From Marketing #Public Relations Zara #Effective Public Relations 9th Edition Pdf #Public Relation Yaitu #In Public Relations Career #Public Relations 71889 #To Public Relations Information #Public Relations 12th Class #Public Relation Quiz #To Public Relations Agencies #How Much Do Public Relation Specialists Make #Who Public Relations Expert #Public Relation Znaczenie #Public Relations 49ers #How Long Until A Will Becomes Public #Public Relations 20th Century #Is Pr Still Relevant #How Public Relations Is Related To Media #Public Relations Textbook 5th Edition #How Can Public Relations Be Defined #Public Relation Question Papers #How Public Relations Is Different From Advertising #Public Relations Chapter 5 Quizlet #For Public Relations Manager #How Will Public Relations Change In The Future #For Public Relations Officer #Public Relation Words #What Public Relations Practitioner #Public Relation Vs Public Relations #What Public Relation #Public Relation Officer Duties #Public Relation Itu Apa #Public Relation As A Career #Public Relation Consultant #Public Relation And Publicity #Public Relation Books #What Are Public Relation Jobs #Public Relation Jobs In New York #Public Relation Officer Adalah #Public Relation Organization #Public Relation Firms Nyc #Public Relation In Organization #Public Relation Book Pdf #Public Relation Haryana #Public Relation Marketing Adalah #Public Relation Skills On Resume #Public Relation Menurut Para Ahli #Public Relation Firms In Chicago #Public Relation Case Study Examples #Public Relation Wikipedia #Public Relation Manager Adalah #Public Relation Staff #Why Public Relation #Public Relation Politik #Public Relation Structure #Public Relation Letter #Public Relation Di Era Digital #Public Relation Shopee #Public Relation Perusahaan #Public Relationship Adalah #Public Relation Adalah #Public Relation Adalah Pekerjaan #Public Relation Gojek #Public Relation Dalam Perusahaan #Public Relation Di Indonesia #What’s Public Affairs #Where Is Public Desire Located #Public Relation 4.0 #Public Relation Dalam Pemasaran #Public Relation Indonesia Award #Publik Dalam Public Relations #How Often Should I Pr #Public Relations New Zealand #What’s Public Relations Jobs #Public Relation Jurusan Apa #Public Relation Internal Dan Eksternal #How Often Should You Go For A Pr #Public Relation Bahasa Indonesia #Public Relation Jurnal #Public Relation Rumah Sakit #Public Relation Contoh #Public Relation Lspr #Public Relations Encompasses Which Of The Following #Public Relations Or Advertising #Public Relation Can Be Regarded As #Public Relation Unj #Public Relation Adalah Jurusan #Public Relation Kerjanya Ngapain #Public Relations 1 #Will Smith Public Relations #Public Relations Uq #Public Relations X Mono #What Are Public Relation Skills #Public Relation Executive Adalah #Public Relation Di Hotel #Public Relations Writing 9th Edition #Public Relation 2.0 #Public Relations 80 #Public Relations Unit 6 #Public Relation Research Topic #Public Relation Kfc #Public Relations In Zambia #Of Public Relations Officer #Public Relation Fanshawe #To Public Relations Specialist #Public Relation Perusahaan Aqua #Public Relation Promosi #Public Relations Zalora #Public Relations 32 #Public Relation Staff Job Description #Public Relations Xiaomi #Public Relation And Publicity Adalah #Public Relations Chapter 9 #Public Relations For Yoga #Public Relations In York University #How Can Public Relations Challenges Be Overcome #Public Affairs 40 Ucla #Public Relation Vokasi Ub #Are Public Affairs #Public Relation Citra Dan Praktek #Public Affairs 8 Letters #Which Public Relations Tools #Which Public Affairs #Public Relation Portfolio #Who Public Affairs #Public Relation Binus Malang #Public Relation Agency Adalah #How Much Public Relation #Lsu Public Relations 8 Semester Plan #Public Relations Vs Marketing Communications #Public Affairs 50 Ucla #Public Relation Bank Bca #Public Relations 1990s #Define Public Relations In Your Own Words #Public Relation As A Tool For Resolving Communal Dispute #Is Public Relation #Public Relations 1950s #Who Public Relations Officer #Public Relation Traveloka #Public Relations O Que É #Public Relation Officer Hotel Adalah #Public Private Partnerships Explained #Public Relations 04561 #Public Relation Ngapain #Of Public Relations Campaigns #Public Relation Jne #Public Relations Or Corporate Communication #Public Relations In Your Own Words #Describe Public Relations In Your Own Words #What Is Public Relations In Public Administration #With Public Relation #Public Relation Organisasi #Public Relation 8nv #What Are Public Relation Activities #Public Relation Bank Mandiri #Public Affairs 80 #Public Relation Indofood #Where Can Public Relation Work #Public Relations 99 #Public Relation Eiger #To Public Relation #Why Public Relation Is Important For A Democratic Country #Public Relation Linkedin #Public Affairs 3000 Osu #Public Affairs 30 Ucla #Public Relation As Promotion Tool #Public Relation Tugas Dan Tanggung Jawab
Jobnas
Logo
Compare items
  • Total (0)
Compare
0
Shopping cart